The Consultant is the key to a successful Sales Promotion Program.
G.A. Wright creates action-oriented sales promotion programs designed to obtain immediate results, to produce heavy shopper traffic, and to turn that traffic into sales. A Sale Consultant tailors the plan to the individual retail client and helps manage the implementation to include merchandising, store operations and sales to produce the best results.
Use of a consultant will produce a maximum return at minimum expense, reducing potential losses from excessive markdowns, ineffective advertising, excessive expenses, or a loss of momentum. The consultant brings three essential elements to the implementation of the G.A. Wright Program in a client’s store. These are a tailored marketing plan, experience and management expertise.
Consultants are very carefully selected for their retail experience and ability. They come from a broad cross section of both general and specialty retail backgrounds. They are screened and are referred based upon their unique expertise, retail experience and the needs of our client. Then their performance is carefully monitored though reports from our clients to insure that they are producing high-impact sales results. Only those with a consistent record of successful sales and happy clients who have testified to their superior performance continue to be referred.
The Marketing Plan
The sales consultant will implement a marketing plan, which is tailored to the specific characteristics of the retail client. The plan will normally address the following issues:
- Point-of-Purchase Promotion
- Frequent Shopper Incentives
- Employee Training
- Public Relations
The marketing plan is designed to produce heavy traffic flow and sales volume.
“The big advantage of your program is the presence of your Consultant to manage the sale and teach the sales staff its dynamics … We exceeded our original goal and stayed within our agreed upon advertising budget.” ~G.A. Wright Client White Horse Gallery
G.A. Wright Sales have generated peak volume days of as much as twenty times a store’s average daily business. Knowing when to expect peak traffic flow, how long volume can be sustained, when and how much to advertise, when to take a markdown, and other critical questions can only be answered from experience. The consultant is a specialist. Experience allows accurate judgments, anticipation of problems, and the ability to implement the marketing plan for maximum results.
“The consultant has analyzed and restructured the resources currently in use to give the company a more solid reliable base from which to grow in the next year.” ~G.A. Wright Client Charleston Bay Company
The reason for the consistent success of the G.A. Wright approach is management. The sales consultant becomes involved in every aspect of a business that affects its ability to produce sales.
The intense environment of a G.A. Wright program is much different than normal business. The consultant is available to solve problems, react to a changing situation and take advantage of every opportunity to enhance results.
Frequently, a client has been able to identify one or two of the decisions recommended solely by the consultant that paid all consulting fees within the first few days of a promotion.
"We know that we could do most of those things ourselves. But it was all the facets of the program being tied together and done thoroughly that made the promotion so successful. Besides, we were so busy with sales we would never have had the time to follow through the way our consultant did. We were amazed a promotion could run so long."~G.A. Wright Client - Chinn Jewelry