Services Provided by G.A. Wright
G.A Wright can help you conduct a major sales promotion event by referring an on-site consultant to plan and manage the execution of the promotion. In addition, a number of other services are provided which include the expertise to:
- Analyze the location, inventory, physical characteristics, sales history, market potential and competitive environment of your business to determine its viability and value.
- Address your business objectives of opening a new store, closing an existing store, increasing the market visibility of the business, moving to a new location, eliminating an overstock, or generating additional cash flow.
- Recommend a plan that includes the best timing for a major sales promotion event, the anticipated return, and the resulting impact on the business as well as any other options or courses of action you may want to consider.
Market Research
An analysis is conducted to determine you store's sales history and trend, the competitive environment, and the demographic profile of the surrounding market area. Recommendations for a sales promotion event are made in view of these overall market and business conditions as well as an evaluation of the physical attributes of the store.
Planning
Through evaluation of your store's sales and financial history, and on-site inspections, a sales promotion plan is formulated. This plan identifies the target market, media, and merchandise to be sold. It outlines the ideal method of advertising and promotion, details the actions needed to optimize results, and develops a time line. The planning process begins at the time of the on-site inspection and is completed by the sale consultant. Monitoring of sales throughout the event, results in plan modifications that keep the process on course.
"The promotion plan you use is by far the most effective I've ever seen. It is obvious that each detail has been thoroughly researched and carefully thought out. You have given us a program that we will take great advantage of in the coming years."~G.A. Wright Client - Du Ell Sporting Goods
Marketing Support
Once the store sales promotion plan reaches the implementation phase, a full range of marketing support services assist you in the conduct of an efficient sale. Advertising, creative services, point-of-sale promotional materials, exterior signs, direct marketing, a frequent shopper program, and fulfillment of all necessary materials to support the promotion are provided.
"It has proven to me the type of advertising that has the most impact in this area. This turns out to be entirely different than the advertising we have been using in the past."~G.A. Wright Client - Cisco Lumber & Supply Company, Inc.
Public Relations
Maintaining a good image in the community and obtaining favorable publicity concerning the sale will help produce the highest possible return. A number of steps can be taken to ensure good community relations and gain the advertising advantage of free publicity.
Employee Training
Since the nature of the business is quite different during a high impact event, training is often necessary in a number of areas. An efficiently run organization as well as a successful promotional event depends on employees that are well equipped to perform all of the necessary functions of the business. Training can be accomplished by the on-site consultant.
Chain Stores
G.A. Wright has the ability to support multiple simultaneous promotional events in many different markets. Services can be tailored to the specific needs of our client with a focus on optimizing financial results while addressing all other client goals and objectives.
Independents
G.A. Wright works with a large number of independent retailers of all sizes in both urban and rural locations.
International Support
Experience in Canada, the United Kingdom, the Republic of Ireland, France, Mexico, Puerto Rico, the Virgin Islands, and Australia, has provided familiarity with the languages, laws and customs in these areas. Support services can be provided quickly and efficiently in most parts of the world.